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Go Yellow

Go Yellow in Road Safety Week and help to raise awareness of road safety and the devastating consequences of road crashes.

The Yellow Ribbon Road Safety Alliance supports Road Safety Week. The Alliance is a group of organisations committed to raising road safety awareness and working to make roads safer. It uses the yellow ribbon, and the colour yellow, as a symbol and commitment to road safety.

There are lots of ways you can support Road Safety Week and raise awareness of road safety using the colour yellow:

  • Hold a Go Yellow Bright Day, where everyone comes in wearing yellow. Or if you're running a Beep Beep! Day in Road Safety Week, it's easy to turn this yellow too.

  • Wear a yellow ribbon or yellow ribbon pin to show your support.

  • Display a yellow ribbon on/in your building or vehicle. (If displaying on vehicles, ensure you are displaying in line with vehicle safety requirements for all motor vehicles or Heavy Motor Vehicles).

  • Light a building, bridge or other icon in yellow for the week.

Yellow icons

A number of buildings, bridges and other icons around the country will light yellow during Road Safety Week 2025. These include:

Auckland:

  • Vector Lights Auckland Harbour Bridge

  • Sky Tower

  • Te Ara I Whiti - The Lightpath

  • Civic Theatre

  • PwC Tower

  • Viaduct Harbour Sea Wall Lighting

  • KZ1 - Maritime Museum

Christchurch:

  • New Brighton Pier

  • Bridge of Remembrance

  • Botanical Gardens

  • Vaka A Hina Sculpture

  • Fanfare Sculpture

  • Bowker Fountain (Victoria Square)

  • SH1 Airport Overbridge

  • Northern Corridor Bridges

  • Captain Scott Plaza

Other locations:

  • Princess Gate Arches - Rotorua 

  • #LoveTaupo sign - Taupo

  • The Fantail - Upper Hutt

  • The Michael Fowler Centre - Wellington

  • Opera House - Oamaru

  • Town clock - Ashburton

Road Safety Hero Award

The Alliance also presents an award annually during Road Safety Week to a Road Safety Hero; someone who has gone above and beyond to make a difference to road safety.

Nominations for the 2025 Award are now closed. The winner will be announced during Road Safety Week.

Find out more about the Award.

 

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