Coordinated by BrakeWaka Kotahi

RSW activity ideas for organisations

Road Safety Week is an ideal opportunity to promote life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers and your community. You could use the Week as an opportunity to train staff, raise awareness or partner with local schools, community groups and road safety professionals to promote safer roads. Many organisations use the Week to link existing activities to a national event, or as a springboard to launch year-round road safety programmes.




A note on COVID-19: Whilst COVID-19 continues to have an impact on organisations and communities at times, we are ensuring that a number of Road Safety Week activity suggestions can be adapted to run in various settings, whether at your organisation's premises, at home or via online meetings/communication.

Access Road Safety Week resources

Find out more about taking part in Road Safety Week
Get ideas for participating and hear examples from other organisations. Watch our webinar.

Free action pack
Sign up for a free electronic action pack full of downloadable resources and activity ideas.

Hard copy resources
In addition to the electronic action pack, you can order low-cost hard copy resources for your activities.

Interactive games and resources
Access our free interactive games.

Road Safety Week is 10!

This is the 10th Road Safety Week in New Zealand and we need your help to make it the best yet, engaging more people than ever in raising awareness of road safety. Could you share details of Road Safety Week with staff, customers and contacts, and encourage others to sign up and take part?

Go Yellow

The Yellow Ribbon Alliance supports Road Safety Week and aims to raise awareness of road safety through use of the colour yellow. An easy way to get involved in Road Safety Week is to Go Yellow! Dress up in yellow, wear a yellow ribbon pin or display a yellow ribbon. Get more ideas to go yellow.

How to get involved

RSW15 ChristchurchThere are lots of quick and easy things that you can get involved in Road Safety Week.

  • Sign up for our free action pack and receive downloadable posters and social media banners you can use online.
  • Read about this year's theme.
  • Publicise your Road Safety Week events and activities via Facebook and Twitter (#roadsafetyweek), with a link to this website.
  • Write about local road safety issues or events on your organisation's website.
  • Promote road safety and Road Safety Week to your partners/suppliers/customers/business contacts through e-bulletins/messages on documents/your email signature.
  • Promote road safety and Road Safety Week to staff by including information/road safety advice in your staff newsletter/magazine/intranet.
  • Print and display the free posters in your action pack in your workplace or a community venue.
  • Are there concerns in your local area about road safety issues? Is there a need for lower speeds, clearer signage, or better crossings? You could work with the local community to raise awareness of the issue and generate publicity. See the community campaign kit on the main Brake website for more information on how to raise awareness and potential activities to run.
  • Run education/training to promote safe driving to employees/company drivers.
  • Hold a road safety day at your offices with free basic safety checks on employees' personal vehicles by a local mechanic and information on road safety topics like vehicle maintenance and child restraints. You can find our advice on various topics here.
  • Launch a new road safety initiative in your company/organisation.
  • Fundraise by running a Bright Day for Brake (when everyone turns up wearing something bright in return for a donation!) or in another way. Click here for ideas.
  • If you manage at-work drivers, sign up to Global Fleet Champions (it's free!) for more resources and ideas for getting them involved in road safety.

Your free action pack provides information to help you run these and other activities.

Go Yellow!

Brake is a member of the Yellow Ribbon Road Safety Alliance, aiming to raise awareness of road safety. One of the ways we do this is through the colour yellow, by wearing yellow or a yellow ribbon pin and by lighting up bridges and buildings in yellow during Road Safety Week. You can join in and help raise awareness by having a yellow dress-down day, lighting your own building in yellow, or going yellow in another way. Find out more.

Find out more

Read about how companies took part in Road Safety Week last year.

Support Brake's work

Every week people are killed and seriously injured on our roads. Each crash is a tragedy, each death and serious injury is preventable.

Brake's vision is a world with zero road deaths and serious injuries where everyone moves in a safe and healthy way, as part of our normal day. Help us achieve this goal. Donate at



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