RSW activity ideas for organisations
Road Safety Week is an ideal opportunity to promote life-saving messages and show your commitment to road safety to employees and their families, customers, suppliers and your community.
Why take part?
You could use the Week as an opportunity to train staff, raise awareness or partner with local schools, community groups and road safety professionals to promote safer roads.
Many organisations use the Week to link existing activities to a national event, or as a springboard to launch year-round road safety programmes.
Here are some ideas for activities in Road Safety Week to get you started:
Activities related to this year’s theme
- Design an internal comms or social media campaign around mobile phones and other distractions.
- Hold a children's colouring competition for children to create road safety messages related to wearing seat belts.
Promote road safety online
There are lots of quick and easy things that you can do to promote Road Safety Week online.
- Sign up for our free action pack and receive downloadable posters and social media banners you can use online.
- Publicise your Road Safety Week events and activities via Facebook and Twitter (#roadsafetyweek #SlowDown), with a link to this website.
- Write about local road safety issues or events on your organisation’s website.
- Promote road safety and Road Safety Week to your partners/suppliers/customers/business contacts through e-bulletins/messages on documents/your email signature.
- Promote road safety and Road Safety Week to staff by including information/road safety advice in your staff newsletter/magazine/intranet.
Make a RSW Display
- A simple way to get road safety messages out to your staff, suppliers, customers and other visitors is with a Road Safety Week display.
- If you have space in your foyer or canteen, you can use posters from our action pack, and low-cost resources from the Brake shop, to give your display some interest and impact. You may want to include a laptop and big screen in your set-up, and encourage staff and visitors to make the Brake Pledge online.
- You could also take your display out into your local community. Contact local supermarkets, libraries, town halls, cafes and shopping centres at least two weeks ahead of Road Safety Week, to see if they can give you free space for your road safety display. To further promote your company’s work, see the community campaign kit on the Brake website to see how to attract media interest to your message.
Campaign in your community
Promoting road safety can be part of any organisation's corporate social responsibility work, helping you to establish the organisation as one that cares about staff, customers and local people.
Are there concerns in your local area about road safety issues? Is there a need for lower speeds, clearer signage, better paths and crossings? Why not engage with local people by asking them to share their views on roads in their area, and on what they think can be done to make getting around safer and more sustainable?
You can connect with people through social media, or, if you have time, by getting out and about in your community, holding awareness-raising events in schools and shopping centres, or inviting the press, to generate publicity for your activities. For further information, see the community campaign kit on the main Brake website.
General activity suggestions
- Run education/training to promote safe driving to employees/company drivers.
- Hold a road safety day at your offices with free basic safety checks on employees' personal vehicles by a local mechanic and information on road safety topics like vehicle maintenance and child restraints. You can find our advice on various topics here.
- Launch a new road safety initiative in your company/organisation.
- Fundraise by running a Bright Day for Brake (when everyone turns up wearing something bright in return for a donation!).
- Take part in Brake's Virtual Run, get a team together and raise funds.
- Fundraise for Brake in another way. Click here for ideas.
- If you manage at-work drivers, sign up to Brake Professional for more resources and ideas for getting them involved in road safety.
Don't forget to register and tell us what you're planning so we can feature your activities on this site.